LIVE MARKET PULSE
Competitive activity is rising across 2 categories. 7 upcoming events may trigger new campaigns.
Advertising activity, competitor moves, business events and consumer signals — prioritized for attention.
Coverage window23 Aug – 21 Sept, 2026India · 4 measured channels
Active advertisers
9616%
vs prior 30-day period
Media pressureObserved ad occurrences compared with the immediately preceding equal-length period. This is not audited spend.
6.7K16%
observed ad occurrences
Campaign / message signalsSimilar brand, product and message evidence grouped by theme and time. Weak groups remain labelled message clusters.
251
conservatively clustered concepts
Upcoming triggers
7
within the next 12 months
PRIORITIZED INTELLIGENCE
What changed
Signals ranked by magnitude, recency and cross-channel evidence.
CROSS-CHANNEL MOVE
HIGHVI
VinFast
VINFASTVinFast is at 100/100 category pressure, up 41% versus its prior baseline.
363 source observations · index normalized within categoryUpdated 13 Sept
CROSS-CHANNEL MOVE
HIGHLI
Life Insurance Corporation of India
LIFE INSURANCE CORP OF INDIALife Insurance Corporation of India is at 100/100 category pressure, up 146% versus its prior baseline.
462 source observations · index normalized within categoryUpdated 21 Sept
MEDIA SURGE
HIGHAM
Amul
GUJARAT COOPERATIVE MILK MARKETING FEDERATION (GCMMF)Amul is at 100/100 category pressure, up 61% versus its prior baseline.
535 source observations · index normalized within categoryUpdated 21 Sept
CROSS-CHANNEL MOVE
HIGHAI
Airtel
BHARTI AIRTEL LTDAirtel is at 100/100 category pressure, up 15% versus its prior baseline.
69 source observations · index normalized within categoryUpdated 13 Sept
EVENT TRIGGER
HIGHMA
Mahindra
MAHINDRA & MAHINDRAMahindra announces upcoming launch of BE07
PRODUCT LAUNCH · MEDIUM classification confidenceUpdated 1 Oct
MEDIA BEHAVIOUR
OBSERVED DATAChannel activity index
Each channel versus its own prior baseline · not share of spend
PrintFeed through 21 Sept
47 / 100CURRENTLatest available 2026-09-21. Selected window ends 2026-09-21. Activity is normalized only against this channel's own prior baseline.
DigitalFeed through 13 Sept
36 / 100PARTIALLatest available 2026-09-13. Selected window ends 2026-09-21. Activity is normalized only against this channel's own prior baseline.
MetaFeed through 30 Aug
25 / 100PARTIALLatest available 2026-08-30. Selected window ends 2026-09-21. Activity is normalized only against this channel's own prior baseline.
LinearFeed not current for selected window
—STALELatest available 2026-06-01. Selected window ends 2026-09-21. Activity is normalized only against this channel's own prior baseline.
Print21 SeptCurrent
Digital13 Sept8 days behind window end
Meta30 Aug22 days behind window end
Linear1 JunNot current for selected window
COMPETITOR WATCH
Explore competitors Top competitor movers
Category-normalized pressure with traceable source evidence
| Brand | Industry | Pressure index | Change | Active channels | Est. investment | Latest signal | |
|---|---|---|---|---|---|---|---|
| VIVinFastVINFAST | Automotive | 100 / 100 | 41% | PrintDigital | ₹31.7CrRate-card / modelled · 100% priced | VinFast VF 6 | |
| LILife Insurance Corporation of IndiaLIFE INSURANCE CORP OF INDIA | Banking / Fintech | 100 / 100 | 146% | PrintDigital | ₹42.6CrRate-card / modelled · 100% priced | New Group Gratuity Cash Accumulation Plan | |
| AMAmulGUJARAT COOPERATIVE MILK MARKETING FEDERATION (GCMMF) | FMCG / Consumer | 100 / 100 | 61% | Print | ₹40.8CrRate-card / modelled · 100% priced | Masti Dahi | |
| AIAirtelBHARTI AIRTEL LTD | Telecom | 100 / 100 | 15% | PrintDigital | ₹8CrRate-card / modelled · 100% priced | Apple iPhone 18 Pro | |
| HOHondaHONDA MOTOR COMPANY | Automotive | 99 / 100 | 258% | PrintDigital | ₹39.9CrRate-card / modelled · 100% priced | Honda Amaze | |
| BABank of Maharashtra Auto FinBANK OF MAHARASHTRA | Banking / Fintech | 98 / 100 | 195% | Digital | ₹40.3CrRate-card / modelled · 100% priced | Car Loan | |
| MAMaruti SuzukiMARUTI SUZUKI INDIA LTD | Automotive | 96 / 100 | 21% | PrintDigital | ₹57.5CrRate-card / modelled · 100% priced | Super Carry | |
| HDHDFC LifeHDFC STANDARD LIFE INSU CO LTD | Banking / Fintech | 95 / 100 | 32% | Digital | ₹47.5CrRate-card / modelled · 100% priced | HDFC Life Click 2 Protect Supreme Plus |