India market intelligence
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AM
COMPETITOR 360 · FMCG / Consumer

Amul

GUJARAT COOPERATIVE MILK MARKETING FEDERATION (GCMMF) · Last 90 days

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Media pressure100 / 100+61% recent change
Active channels1 / 4PRINT
Message signals58clustered concepts
Upcoming events0exact brand/company matches
Social momentum88 / 100DEMO SOCIAL CONNECTOR
Forward Watch42 / 100PROTOTYPE MODEL
STRATEGIC TIMELINE

Business context meets media behaviour

Chronological evidence from observed advertising, events and derived message clusters.

BUSINESS EVENTAmul turnover surpasses ₹1 trillion in FY26

BUSINESS_EVENT

BUSINESS EVENTGCMMF reports sales turnover of Rs 73,450 crore for FY26

BUSINESS_EVENT

BUSINESS EVENTSaraswat Cooperative Bank crosses Rs 1 lakh crore business milestone

BUSINESS_EVENT

BUSINESS EVENTFoundation stone laid for Amul Bengal Dairy Project in Howrah

BUSINESS_EVENT

BUSINESS EVENTFoundation stone laying for Amul's world's largest curd production plant in West Bengal

BUSINESS_EVENT

PRINT ACTIVITY CHANGEPRINT activity moved 61% versus prior baseline

81 / 100 activity index

SOCIAL SIGNAL — DEMOPrototype conversation signal available

Synthetic connector evidence; excluded from advertising KPIs

SOURCE-NATIVE VIEW

Media profile

Investment is an estimate with source methodology; stale feeds never display as zero.

Print
CURRENTFeed through 21 Sept 2026
81 / 100Activity index

+61% vs own prior baseline

Latest observation
21 Sept 2026
Estimated investment
₹40.8Cr
Method
RATE_CARD
Priced coverage
100%
Digital
PARTIALFeed through 13 Sept 2026
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
RATE_CARD
Priced coverage
0%
Meta
PARTIALFeed through 30 Aug 2026
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
Not available
Priced coverage
0%
Linear TV
STALEFeed through 1 Jun 2026 · not current
—Activity index

— vs own prior baseline

Latest observation
Not available
Estimated investment
Not available
Method
MODELLED
Priced coverage
0%
CREATIVE DIRECTION

Message evolution

Product / Brand

Amul brand promotion featuring a cricketer highlighting awesome power.

Product / Brand

A topical advertisement by Amul celebrating a political victory with its iconic mascot.

Product / Brand

Amul Gold milk advertisement announcing their official regional sponsorship of the Spanish National Football Team.

Product / Brand

Amul is promoting its A2 Gir Cow Milk product.

Product / Brand

Brand promotion for Amul Taaza milk.

Product / Brand

An advertisement for Amul Masti Dahi highlighting health benefits.