STRATEGIC TIMELINE
Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
MESSAGE / CAMPAIGN SIGNALVI CELLULAR PHONE SERVICE · Product / Brand
9 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALVI MAX POSTPAID · Product / Brand
11 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALVI CELLULAR PHONE SERVICE · Product / Brand
9 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALVI MAX POSTPAID · Product / Brand
11 executions · LINEAR
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALVI MAX POSTPAID · Product / Brand
11 executions · LINEAR
Open campaign evidencePRINT ACTIVITY CHANGEPRINT activity moved 100% versus prior baseline
100 / 100 activity index
SOURCE-NATIVE VIEW
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
Print
100 / 100Activity indexCURRENTFeed through 21 Sept 2026
+100% vs own prior baseline
- Latest observation
- 11 Sept 2026
- Estimated investment
- ₹4.1Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
Digital
—Activity indexPARTIALFeed through 13 Sept 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- RATE_CARD
- Priced coverage
- 0%
Meta
—Activity indexPARTIALFeed through 30 Aug 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
Linear TV
—Activity indexSTALEFeed through 1 Jun 2026 · not current
— vs own prior baseline
- Latest observation
- 1 Jan 2024
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
CREATIVE DIRECTION
Message evolution
VI business is promoting its end-to-end digital solutions to power MSME growth.
Vi highlights its latest brand campaign featuring Shah Rukh Khan and strategic shifts.