STRATEGIC TIMELINE
Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
MESSAGE / CAMPAIGN SIGNALMutual Funds · Product / Brand
21 executions · PRINT, DIGITAL
Open campaign evidenceMESSAGE / CAMPAIGN SIGNALInvestment services · Lifestyle
21 executions · DIGITAL
Open campaign evidenceBUSINESS EVENTSBI Funds Management IPO
FINANCIAL
MESSAGE / CAMPAIGN SIGNALBID/OFFER PROGRAMME · Price / Offer
23 executions · DIGITAL
Open campaign evidenceDIGITAL ACTIVITY CHANGEDIGITAL activity moved 100% versus prior baseline
100 / 100 activity index
PRINT ACTIVITY CHANGEPRINT activity moved 100% versus prior baseline
100 / 100 activity index
BUSINESS EVENTState Bank of India, HSBC and ICICI Bank raise billions in overseas deposits under RBI scheme
BUSINESS_EVENT
BUSINESS EVENTSBI implements AI-assisted underwriting and Business Rule Engine for MSME loans
BUSINESS_EVENT
BUSINESS EVENTSBI implements AI and LLMs for automated cheque processing
BUSINESS_EVENT
BUSINESS EVENTSBI deploys AI for MSME loan underwriting
BUSINESS_EVENT
BUSINESS EVENTSBI and SBI Capital to dilute up to 1% stake in NSE via public offer
BUSINESS_EVENT
SOURCE-NATIVE VIEW
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
Print
100 / 100Activity indexCURRENTFeed through 21 Sept 2026
+100% vs own prior baseline
- Latest observation
- 22 Jul 2026
- Estimated investment
- ₹21.2Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
Digital
100 / 100Activity indexPARTIALFeed through 13 Sept 2026
+100% vs own prior baseline
- Latest observation
- 21 Jul 2026
- Estimated investment
- ₹7.7Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
Meta
—Activity indexPARTIALFeed through 30 Aug 2026
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
Linear TV
—Activity indexSTALEFeed through 1 Jun 2026 · not current
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
CREATIVE DIRECTION
Message evolution
Thank you message for the overwhelming response to the SBI Funds Management Limited IPO.