Business context meets media behaviour
Chronological evidence from observed advertising, events and derived message clusters.
27 executions · DIGITAL, PRINT
Open campaign evidence15 executions · DIGITAL
Open campaign evidence50 executions · DIGITAL
Open campaign evidence44 executions · DIGITAL
Open campaign evidence100 / 100 activity index
Media profile
Investment is an estimate with source methodology; stale feeds never display as zero.
+24% vs own prior baseline
- Latest observation
- 17 Sept 2026
- Estimated investment
- ₹2.3Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
+1240% vs own prior baseline
- Latest observation
- 8 Sept 2026
- Estimated investment
- ₹15.9Cr
- Method
- RATE_CARD
- Priced coverage
- 100%
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- Not available
- Priced coverage
- 0%
— vs own prior baseline
- Latest observation
- Not available
- Estimated investment
- Not available
- Method
- MODELLED
- Priced coverage
- 0%
Message evolution
ICICI Prudential Mutual Fund campaign promoting their Value Funds to invest in undervalued companies at a discount.
Statutory notice announcing the quantum of IDCW and NAV for various ICICI Prudential mutual fund schemes.
An investor education and awareness initiative promoting multi-asset allocation funds that invest in debt, equity, and gold.
Statutory notice announcing the quantum of IDCW for ICICI Prudential Multi-Asset Fund and Arbitrage Fund.
ICICI Prudential Mutual Fund promotes an investment scheme in a small display advertisement.
Notice to investors regarding IDCW payout for ICICI Prudential ELSS Tax Saver Fund.